Noir and Illuminati II all the rage in non-eco world!
eco fashionistas NOIR are the new, well, the new Noir
stolen from a Times review of London's Fashion Week:
In case you hadn’t already noticed, clothing with a conscience has become cool. At the top of the organic shed is Noir, a label worn by Sharleen Spiteri at last year’s G8 march in Edinburgh and by Naomi Watts, who liked the clothes enough to wear them on a recent cover of GQ.... A collaboration between Peter Ingwersen (a native of Copenhagen and previously a brand manager at Levis’s Red and managing director at Day, Birger et Mikkelsen) and Rikke Wienmann, it’s aimed at women who have ethical beliefs about fashion and still want to look stylish. The label has even created its own (organic) cotton fabric brand, Illuminati II, made from raw ingredients that have been sourced in Uganda to produce a brand that is a clever interpretation of classic British tailoring (borrowing menswear detailing) and mixing it with softer, feminine details.
[Noir & Illuminati II]
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