BioShield house paints about to become a household name
Thanks to the O, Natural paints to shine!!
You can't believe every rumour you read in the trades, but I'm going to spread a couple of rumours I just read in the Silicon Valley Business Journal anyway. They're about BioShield, a paint who's sales were growing at 30% a year (up to $4M last year) but as far as I can tell, are about to skyrocket from there....
See, apparently Oprah's Goddaughter, Katy Rose just redid her New York apartment with these paints (OK, it does beg to ask why exactly an 8 year-old has her own apartment in NYC, let alone remodelling it). Not only does Oprah love them, but (rumour #2) she's planning to do a complete show very soon where a home gets an eco-makeover, and um, naturally she is going to highlight BioShield's paints, varnishes, and eco-cleaning products. Wow. It's going to make them sell like that James Fry book. No, wait...
Anyway, they aren't just good for your lungs and good for the planet, they are also, apparently, gorgeous! Peggy Bates, owners of Living Architecture, describes the paint; "It's more expensive than Benjamin Moore or Sherwin-Williams, but it's worth every penny as far as the health aspect and the texture," she says. "Depending on how the light is coming in, the color on the wall changes." she says. "It's like a living paint." Now thats a nice paint. Way to go BioShield!!
[incidentally, if you want to see some other eco paints, check out the always amazing G2R~ formerly known as metaefficient. They have an amazing list!]
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