EVO! it's eco. it's EVOlutionary. It's "your marketplace for natural, clean & green products" and it's brand new (there was actually a media embargo until 8:00 am this morning). it's a web 2.0 green play, but looks way solid + fun! Think of a green version of amazondotcom meets digg, meets GroovyGreen. EVO is a green e-commerce hub-- there's already over 20,000 green products available a mouse click away, but the goal is more than that--- a place for news and views, and (online) community building.
And that they will eventually have members of their community adding products (as well as of course suggesting products to their "friends"). I think this 2.0 part makes this a killer ap (in the sense that a crappy product, a greenwashed product, or a company with horrible customer service will be mentioned by the masses--- as well as the best) so the creme will rise, and the newest-and-greenest will also be able to share the spotlight! Seriously, this is going to be a great watershed for finding the ideal green paint, the ideal eco fashion fall collection, or anything else you can consume. But it's not just about consumption right? Heck no.
Well it is a store, so there is some of that marketing & commercialization (a lot of that-- but really cool stuff like solar purses and electric cars!) But there is a whole section where you can shop around to find the best places to put your money (clean tech, green investments...). And there are so many articles, one might just think this is a blog (but it's not). I read a really nice clear post about B Corporations--- (and boy how i love learning a new term!!!!). And they even have cute video news!
So go check it out! it's EVO, it's live now. Sign up and they'll plant a tree in your name!!!