| Lightworks and Gaiam Announce Home Video Partnership |
[Feb. 18th, 2006|09:40 am] |
....but which Lightworks is that??
Lightworks Program Distribution (LPD) just announced a new home video partnership with GT Media, Inc. (a subsidiary of mega-huge greenies Gaiam). This marks the company's first home video deal, and comes on the heels of the company's recent launch. Through the agreement, GT Media will have long term home video distribution of Lightworks Program Distribution's full catalogue of programming throughout North America. Lynn Powers, President and CEO, Gaiam, stated, "we are very excited to work with Lightworks Program Distribution. Their high-quality, values-driven programming is a perfect complement to our library of products that enlighten and enhance people's lives."
Now here's where it get's confusing. LPD is based in NYС and are purveyors of Faith & Values based media. Which kinda fits into the Gaiam fold, almost. What I am confused about is that there is the far superior and far more fitting LightWorks Audio & Video based on that crazy roller-beach in LA (Venus Beach?)You want videos on Alternative Healing? Alternative Energy? Dolphins? Gurus? Yoga? Tantra? Sacred Geometry? You ain't gonna find it over at LPD (who sell stuff like Joan of Ark, and "The American Creed")... so that's why I am confused... do you think Gaiam was confused as well and signed a deal with the wrong label? Well it's too bad that Lightworks (AV not LPD) wont be in Gaiams' ginormous distribution chain, I mean, they are everywhere, Borders, Chapters, Powell, Amazon, WalMart... it would be amazing if anyone and everyone had access to gems like these:
 
(oh well, better luck next time Gaiam..) |
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