| looooooking gooooood! |
[May. 23rd, 2006|10:01 am] |
greenloop gets an online makeover
Aysia Wright, owner of Greenloop, strives to offer her clientele the best the eco-fashion world has to offer. And whiel it's true what they say, that "Gone are the days when the choices of environmentally responsible clothing were between burlap sacks and shapeless oatmeal color..... ((she does have Deborah Lindquist, loomstate, carol undersigned, anna cohen, the hirribly named by way snazzy ecoGanik, acessories, and the WORLDS BEST inara babassu lip balm )) still, their website wasn't "all that".
Now, after a little over a year and a half in businesses, Greenloop has given its website a facelift, dramatically improving the shopping experience for would be eco-savvy clothing & accessory shoppers by providing multiple views of each item, size charts, wish lists, and a monthly e-newsletter to keep us In The Loop about what's new in the eco-fashion world, who’s in the spotlight, what's coming soon, how to save a buck or two while re-styling our newly green wardrobes! |
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| now wait just a cotton picking minute! non-organic cotton on the offensive. And its kinda our fault |
[May. 22nd, 2006|08:56 am] |
Well, looks like it's been a rough time on the plantation. What with WalMart loving their organic cotton yoga pants and nike going for the green, the 'good' folks at Cotton Incorporated decided they need some ammo. And so they did what any swift boater or Exxon sponsored manipulator would do, they launched an info campaign. See they didn't like how WalMart said that the pesticides saved from the field because of 200,000 pairs of organic cotton pants could fill two airplanes. Now, most likely the numbers that these ninnys are complaining about are wrong, which sadly gives them the ammo they need. Look, conventional cotton uses too much water and way too much pesticides no matter what the numbers are, but by fudging them to make us look better you give them the fuel for Swift Boating the issue. Here's what they have to conclude "Organic is not sustainable in the sense that you can ramp that production up to meet the total needs of the market. Sustainability is not just about organic cotton. It’s about good production practices that are good for the environment.” so lets get our numbers right so they can stop doublespeaking and get with the program! |
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| Happy Birthday! |
[Mar. 2nd, 2006|12:03 pm] |
Can You Dig It turns one!!
Well happy birthday to Ojai California's CYDI Organic apparel. Yes, Can You Dig It opened their doors but a year ago. They might not be the most cutting edge fashion, like last weeks uberstylee "Noir," but they make comfy organic cotton hats and tees with cute graphics and eco-resonating sentiments. Hey, who wouldn't be proud to walk around in this all day:
happy birthday! |
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| WalMart will save us (?) |
[Feb. 13th, 2006|08:27 pm] |
I'm really starting to fall for this Lee Scott guy...
I've made no secret of my feelings for WalMart and their potential to green the retail industry in a HUGE way. And I make no apologies to the hippies and activists. Sure, I may not shop there, but the greener they get, the closer I am to patronize... Now here's some quotes from a recent Financial Express:
When Wal-Mart starts selling a line of organic cotton baby clothes in Europe and Japan later this year, the new products will account for just a fraction of its annual sales of about $300bn. But Wal-Mart's embrace of organic products underlines the question now facing environmental activists and others who have pressed the company to change its business practices: is the world's largest retailer setting off after Nike, Gap and others to embrace the cause of good corporate citizenship?
The cotton initiative was cited by Lee Scott, chief executive, in a speech in October, in which he set out a dramatically new vision of Wal-Mart, long criticized for focusing on low prices at the expense of everything else. "What if we used our size and resource to make this country and this earth an even better place for all of us?" asked Mr Scott, as he announced targets for reducing greenhouse gas emissions and cutting waste. He also committed the company to working with its suppliers to promote good environmental practices. "That speech was the single most groundbreaking speech from the CEO of a major US company on the environment that I have ever heard," says one leading US environmental activist. Wal-Mart's new strategy has thrown down a challenge to its social and environmentalist critics, who now have to decide to what extent they should engage with a company previously regarded by many as an irredeemable villain....
Environmentalists say a key test of Wal-Mart's commitment will be its plans to release an initial environmental sustainability report in 2007, together with internet data that would be used to track its commitments on the reduction of waste and greenhouse gas production. I can't wait to read it. |
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